Abstract
Journal Article Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects Get access Gary M. Erickson, Gary M. Erickson Search for other works by this author on: Oxford Academic PubMed Google Scholar Johny K. Johansson, Johny K. Johansson Search for other works by this author on: Oxford Academic PubMed Google Scholar Paul Chao Paul Chao Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 2, September 1984, Pages 694–699, https://doi.org/10.1086/209005 Published: 01 September 1984 Article history Received: 01 April 1983 Revision received: 01 March 1984 Published: 01 September 1984
Keywords
Country of originProduct (mathematics)EconometricsBusinessComputer scienceMarketingPsychologyEconomicsMathematics
Related Publications
The Relationship between Prior Brand Knowledge and Information Acquisition Order
Journal Article The Relationship Between Prior Brand Knowledge and Information Acquisition Order Get access Itamar Simonson, Itamar Simonson Search for other works by this autho...
The Role of Attention in Mediating the Effect of Advertising on Attribute Importance
Journal Article The Role of Attention in Mediating the Effect of Advertising on Attribute Importance Get access Scott B. Mackenzie Scott B. Mackenzie Search for other works by t...
Allocation of Time to the Mass Media
Journal Article Allocation of Time to the Mass Media Get access Jacob Hornik, Jacob Hornik Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary J...
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments
Journal Article Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Get access Mita Sujan Mita Sujan Search for other works by this author on: Oxfo...
Correlates of intention to use condoms among auto mechanic students
Journal Article Correlates of intention to use condoms among auto mechanic students Get access Michel Lavoie, Michel Lavoie Search for other works by this author on: Oxford Acad...
Publication Info
- Year
- 1984
- Type
- article
- Volume
- 11
- Issue
- 2
- Pages
- 694-694
- Citations
- 589
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
589
OpenAlex
Cite This
G. M. Erickson,
Johny K. Johansson,
Paul Chao
(1984).
Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects.
Journal of Consumer Research
, 11
(2)
, 694-694.
https://doi.org/10.1086/209005
Identifiers
- DOI
- 10.1086/209005