Allocation of Time to the Mass Media

Abstract

Journal Article Allocation of Time to the Mass Media Get access Jacob Hornik, Jacob Hornik Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary Jane Schlinger Mary Jane Schlinger Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 7, Issue 4, March 1981, Pages 343–355, https://doi.org/10.1086/208824 Published: 01 March 1981 Article history Received: 01 March 1979 Revision received: 01 November 1980 Published: 01 March 1981

Keywords

Mass mediaMedia studiesLibrary scienceHistoryAdvertisingSociologyComputer scienceBusiness

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Publication Info

Year: 1981
Type: article
Volume: 7
Issue: 4
Pages: 343-343
Citations: 38
Access: Closed

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APA Style

                            
                                    Jacob Hornik, 
                                
                                    Mary Jane Schlinger
                                
                            (1981). 
                            Allocation of Time to the Mass Media. 
                            Journal of Consumer Research
                            , 7
                            (4)
                            , 343-343.
                            https://doi.org/10.1086/208824

Identifiers

DOI: 10.1086/208824