Mita Sujan

Pennsylvania State University

h-index

Publications

1,107

Citations

Publications

1 shown

Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

Mita Sujan

Journal Article Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Get access Mita Sujan Mita Sujan Search for other works by this author on: Oxfo...

1985 Journal of Consumer Research 1107 citations

Researcher Info

h-index: 1
Publications: 1
Citations: 1,107
Institution: Pennsylvania State University

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.