Itamar Simonson

ORCID: 0000-0002-0223-2273

h-index

Publications

Citations

Publications

1 shown

The Relationship between Prior Brand Knowledge and Information Acquisition Order

Itamar Simonson , Joel Huber , John W. Payne

Journal Article The Relationship Between Prior Brand Knowledge and Information Acquisition Order Get access Itamar Simonson, Itamar Simonson Search for other works by this autho...

1988 Journal of Consumer Research 81 citations

Frequent Co-Authors

Joel Huber

Duke University

John W. Payne

Researcher Info

h-index: 1
Publications: 1
Citations: 81

External Links

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Identifiers

ORCID: 0000-0002-0223-2273

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.