Joel Huber - Researcher Profile | RDL Research Database

Publications

2 shown

The Relationship between Prior Brand Knowledge and Information Acquisition Order

Itamar Simonson , Joel Huber , John W. Payne

Journal Article The Relationship Between Prior Brand Knowledge and Information Acquisition Order Get access Itamar Simonson, Itamar Simonson Search for other works by this autho...

1988 Journal of Consumer Research 81 citations

The Impact of Inferential Beliefs on Product Evaluations

Joel Huber , John M. McCann

Though most observers acknowledge that consumers make inferences among product attributes, the influence of such inferences on product evaluation is much less clear. Study respo...

1982 Journal of Marketing Research 185 citations

Frequent Co-Authors

Itamar Simonson

John W. Payne

John M. McCann

Duke University

Researcher Info

h-index: 2
Publications: 2
Citations: 266
Institution: Duke University

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0002-6479-2794

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.