Abstract
Journal Article Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments Get access Mita Sujan Mita Sujan Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 12, Issue 1, June 1985, Pages 31–46, https://doi.org/10.1086/209033 Published: 01 June 1985 Article history Received: 01 March 1984 Revision received: 01 November 1984 Published: 01 June 1985
Keywords
Product (mathematics)Product categoryPsychologyCognitive psychologyImpression formationConsumer researchConsumer behaviourSocial psychologyMarketingPerceptionBusinessMathematicsSocial perception
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Publication Info
- Year
- 1985
- Type
- article
- Volume
- 12
- Issue
- 1
- Pages
- 31-31
- Citations
- 1107
- Access
- Closed
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Cite This
Mita Sujan
(1985).
Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments.
Journal of Consumer Research
, 12
(1)
, 31-31.
https://doi.org/10.1086/209033
Identifiers
- DOI
- 10.1086/209033