Abstract
Journal Article The Relationship Between Prior Brand Knowledge and Information Acquisition Order Get access Itamar Simonson, Itamar Simonson Search for other works by this author on: Oxford Academic PubMed Google Scholar Joel Huber, Joel Huber Search for other works by this author on: Oxford Academic PubMed Google Scholar John Payne John Payne Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 14, Issue 4, March 1988, Pages 566–578, https://doi.org/10.1086/209136 Published: 01 March 1988 Article history Received: 01 August 1986 Revision received: 01 August 1987 Published: 01 March 1988
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Publication Info
- Year
- 1988
- Type
- article
- Volume
- 14
- Issue
- 4
- Pages
- 566-566
- Citations
- 81
- Access
- Closed
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Identifiers
- DOI
- 10.1086/209136