Scott MacKenzie - Researcher Profile

Publications

2 shown

The Role of Attention in Mediating the Effect of Advertising on Attribute Importance

Scott MacKenzie

Journal Article The Role of Attention in Mediating the Effect of Advertising on Attribute Importance Get access Scott B. Mackenzie Scott B. Mackenzie Search for other works by t...

1986 Journal of Consumer Research 291 citations

A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

Cheryl Burke Jarvis , Scott MacKenzie , Philip M. Podsakoff

A review of the literature suggests that few studies use formative indicator measurement models, even though they should. Therefore, the purpose of this research is to (a) discu...

2003 Journal of Consumer Research 5394 citations

Frequent Co-Authors

Cheryl Burke Jarvis

Arizona State University

Philip M. Podsakoff

Indiana University Bloomington

Researcher Info

h-index: 2
Publications: 2
Citations: 5,685
Institution: Indiana University Bloomington

External Links

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Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.