Abstract
The effects of prior knowledge about a product class on various characteristics of pre-purchase information search within that product class are examined. A new search task methodology is used that imposes only a limited amount of structure on the search task: subjects are not cued with a list of attributes, and the problem is not structured in a brand-by-attribute matrix. The results indicate that prior knowledge facilitates the acquisition of new information and increases search efficiency. The results also support the conceptual distinction between objective and subjective knowledge.
Keywords
Task (project management)Class (philosophy)Product (mathematics)Cued speechComputer scienceInformation retrievalCognitive psychologyKnowledge managementPsychologyArtificial intelligenceMathematicsEngineering
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Publication Info
- Year
- 1985
- Type
- article
- Volume
- 12
- Issue
- 1
- Pages
- 1-1
- Citations
- 1931
- Access
- Closed
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Cite This
Merrie Brucks
(1985).
The Effects of Product Class Knowledge on Information Search Behavior.
Journal of Consumer Research
, 12
(1)
, 1-1.
https://doi.org/10.1086/209031
Identifiers
- DOI
- 10.1086/209031