Jerry C. Olson - Researcher Profile | RDL Research Database

Publications

4 shown

Price, brand name, and product composition characteristics as determinants of perceived quality.

Jacob Jacoby , Jerry C. Olson , Rafael A. Haddock

While price and brand image have both been found to be determiners of product quality perception, the potency of these two cues has never been directly compared. Moreover, those...

1971 Journal of Applied Psychology 653 citations

Disconfirmation of consumer expectations through product trial.

Jerry C. Olson , Philip A. Dover

1979 Journal of Applied Psychology 533 citations

Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure

Jerry C. Olson , Philip A. Dover

1976 ACR North American Advances 100 citations

Is Science Marketing?

J. Paul Peter , Jerry C. Olson

Science is analyzed as a special case of marketing—the marketing of ideas in the form of substantive and methodological theories. The marketing mix, target markets, and marketin...

1983 Journal of Marketing 288 citations

Frequent Co-Authors

Jacob Jacoby

Purdue University West Lafayette

Rafael A. Haddock

Philip A. Dover

J. Paul Peter

University of Wisconsin–Madison

Researcher Info

h-index: 4
Publications: 4
Citations: 1,574
Institution: Pennsylvania State University

External Links

Google Scholar

Impact Metrics

h-index 4

h-index: Number of publications with at least h citations each.