The Impact of Inferential Beliefs on Product Evaluations
Though most observers acknowledge that consumers make inferences among product attributes, the influence of such inferences on product evaluation is much less clear. Study respo...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 185
- Institution
- Duke University
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h-index
1
h-index: Number of publications with at least h citations each.