Keywords
AdvertisingProduct (mathematics)Affect (linguistics)BusinessOperations researchComputer scienceMarketingMathematicsPsychology
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Publication Info
- Year
- 1976
- Type
- book-chapter
- Pages
- 167-168
- Citations
- 926
- Access
- Closed
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Cite This
Marc Nerlove,
Kenneth J. Arrow
(1976).
Optimal Advertising Policy Under Dynamic Conditions.
Lecture notes in economics and mathematical systems
, 167-168.
https://doi.org/10.1007/978-3-642-51565-1_54
Identifiers
- DOI
- 10.1007/978-3-642-51565-1_54