Gerard J. Tellis - Researcher Profile

Publications

2 shown

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

Gerard J. Tellis

Information processing theory and findings on advertising response suggest a nonlinear response to repetitive ad exposure, mediated by brand loyalty. The response can occur in e...

1988 Journal of Marketing Research 523 citations

Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices

Gerard J. Tellis , Gary J. Gaeth

When information on product quality is not perfect, theories in the areas of consumer rationality, inference, and risk-aversion suggest at least three consumer choice strategies...

1990 Journal of Marketing 340 citations

Frequent Co-Authors

Gary J. Gaeth

University of Iowa

Researcher Info

h-index: 2
Publications: 2
Citations: 863
Institution: University of Iowa

External Links

ORCID Profile Google Scholar

Identifiers

ORCID: 0000-0002-2677-3840

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.