Abstract
When information on product quality is not perfect, theories in the areas of consumer rationality, inference, and risk-aversion suggest at least three consumer choice strategies: best value, price-...
Keywords
Value (mathematics)EconomicsMicroeconomicsLoss aversionRisk aversion (psychology)MarketingBusinessFinancial economicsExpected utility hypothesisComputer science
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Publication Info
- Year
- 1990
- Type
- article
- Volume
- 54
- Issue
- 2
- Pages
- 34-34
- Citations
- 340
- Access
- Closed
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Cite This
Gerard J. Tellis,
Gary J. Gaeth
(1990).
Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices.
Journal of Marketing
, 54
(2)
, 34-34.
https://doi.org/10.2307/1251868
Identifiers
- DOI
- 10.2307/1251868