Defensive Marketing Strategies
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our ...
Publications
3 shownProfit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price
An important component of marketing strategy is to “position” a product in perceptual space. But to realize a perceptual position we must model the link from physical characteri...
The Value Priority Hypotheses for Consumer Budget Plans
Journal Article The Value Priority Hypotheses for Consumer Budget Plans Get access John R. Hauser, John R. Hauser Search for other works by this author on: Oxford Academic PubMe...
Frequent Co-Authors
Researcher Info
- h-index
- 3
- Publications
- 3
- Citations
- 721
- Institution
- Massachusetts Institute of Technology
External Links
Impact Metrics
h-index
3
h-index: Number of publications with at least h citations each.