Defensive Marketing Strategies
This paper analyzes how a firm should adjust its marketing expenditures and its price to defend its position in an existing market from attack by a competitive new product. Our ...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 352
- Institution
- University of Chicago
External Links
Identifiers
- ORCID
- 0000-0002-2631-4177
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.