Customer-Oriented Approaches to Identifying Product-Markets
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various metho...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 383
- Institution
- The University of Texas at Austin
External Links
Identifiers
- ORCID
- 0000-0002-5236-2375
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.