The Capabilities of Market-Driven Organizations
Considerable progress has been made in identifying market-driven businesses, understanding what they do, and measuring the bottom-line consequences of their orientation to their...
Publications
8 shownAssessing Advantage: A Framework for Diagnosing Competitive Superiority
Strategy is about seeking new edges in a market while slowing the erosion of present advantages. Effective strategy moves are grounded in valid and insightful monitoring of the ...
Assessing Advantage: A Framework for Diagnosing Competitive Superiority
Strategy is about seeking new edges in a market while slowing the erosion of present advantages. Effective strategy moves are grounded in valid and insightful monitoring of the ...
Marketing Theory with a Strategic Orientation
The traditional paradigms of marketing are expanding to incorporate negotiated exchanges with internal and external coalitions in the pursuit of competitive advantage. This pape...
Customer-Oriented Approaches to Identifying Product-Markets
The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various metho...
Market Driven Strategy: Processes for Creating Value
Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing compet...
Managerial Representations of Competitive Advantage
Managers use mental models of markets to simplify and impose order on complex and ambiguous competitive environments and isolate points of competitive advantage or deficiency. I...
Continuous Learning about Markets
Market-driven firms stand out in their ability to continuously anticipate market opportunities and respond before their competitors. The market learning processes in these firms...
Frequent Co-Authors
Researcher Info
- h-index
- 8
- Publications
- 8
- Citations
- 11,732
- Institution
- University of Toronto
External Links
Identifiers
- ORCID
- 0000-0003-4233-8432
Impact Metrics
h-index
8
h-index: Number of publications with at least h citations each.