Customer-Oriented Approaches to Identifying Product-Markets

George S. Day; Allan D. Shocker; Rajendra K. Srivastava

doi:10.1177/002224297904300402

Abstract

The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.

Keywords

Product (mathematics)Yield (engineering)BusinessMarketingNew product developmentIndustrial organizationComputer scienceMathematics

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Publication Info

Year: 1979
Type: article
Volume: 43
Issue: 4
Pages: 8-19
Citations: 383
Access: Closed

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APA Style

                            
                                    George S. Day, 
                                
                                    Allan D. Shocker, 
                                
                                    Rajendra K. Srivastava
                                
                            (1979). 
                            Customer-Oriented Approaches to Identifying Product-Markets. 
                            Journal of Marketing
                            , 43
                            (4)
                            , 8-19.
                            https://doi.org/10.1177/002224297904300402

Identifiers

DOI: 10.1177/002224297904300402