Chan Su Park

Hankuk University of Foreign Studies

h-index

Publications

419

Citations

Publications

1 shown

A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility

Chan Su Park , V. Srinivasan

The authors develop a new survey-based method for measuring and understanding a brand's equity in a product category and evaluating the equity of the brand's extension into a di...

1994 Journal of Marketing Research 419 citations

Frequent Co-Authors

V. Srinivasan

Stanford University

Researcher Info

h-index: 1
Publications: 1
Citations: 419
Institution: Hankuk University of Foreign Studies

External Links

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.