Publications
View AllA Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
The authors develop a new survey-based method for measuring and understanding a brand's equity in a product category and evaluating the equity of the brand's extension into a di...
Affiliated Researchers
Institution Info
- Type
- education
- Country
- KR
- Publications
- 2
- Citations
- 9,179
External Links
Identifiers
- ROR
- https://ror.org/051q2m369