Salesforce Compensation Plans: An Agency Theoretic Perspective
A theory of salesforce compensation plans is presented where the sales of a product depend not only on the salesperson's effort but also on the uncertainty in the selling enviro...
Publications
2 shownConjoint Analysis in Consumer Research: Issues and Outlook
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint ...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 3,754
- Institution
- Stanford University
External Links
Identifiers
- ORCID
- 0000-0002-4755-0910
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.