Abstract
Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application areas for the methodology.
Keywords
Conjoint analysisVariety (cybernetics)Consumer researchManagement scienceMarketingComputer scienceBusinessEconomicsPreferenceArtificial intelligenceMicroeconomics
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Publication Info
- Year
- 1978
- Type
- article
- Volume
- 5
- Issue
- 2
- Pages
- 103-123
- Citations
- 3160
- Access
- Closed
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Cite This
Paul E. Green,
V. Srinivasan
(1978).
Conjoint Analysis in Consumer Research: Issues and Outlook.
Journal of Consumer Research
, 5
(2)
, 103-123.
https://doi.org/10.1086/208721
Identifiers
- DOI
- 10.1086/208721