Paul E. Green

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Publications

3,160

Citations

Publications

1 shown

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green , V. Srinivasan

Abstract Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint ...

1978 Journal of Consumer Research 3160 citations

Frequent Co-Authors

V. Srinivasan

Stanford University

Researcher Info

h-index: 1
Publications: 1
Citations: 3,160

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Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.