Abstract
Fishbein's attitude theory posits that beliefs are the only mediators of attitude formation and change. The validity of this proposition for consumers’ beliefs about product attributes and brand at...
Keywords
AdvertisingProduct (mathematics)BusinessMediatorMarketingPsychologyMathematics
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Publication Info
- Year
- 1981
- Type
- article
- Volume
- 18
- Issue
- 3
- Pages
- 318-318
- Citations
- 1476
- Access
- Closed
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Cite This
Andrew A. Mitchell,
Jerry C. Olson
(1981).
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?.
Journal of Marketing Research
, 18
(3)
, 318-318.
https://doi.org/10.2307/3150973
Identifiers
- DOI
- 10.2307/3150973