Kevin Lane Keller

Jones College ORCID: 0000-0001-5836-4315

h-index

Publications

10,484

Citations

Publications

1 shown

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller

The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...

1993 Journal of Marketing 10484 citations

Researcher Info

h-index: 1
Publications: 1
Citations: 10,484
Institution: Jones College

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Identifiers

ORCID: 0000-0001-5836-4315

Impact Metrics

h-index 1

h-index: Number of publications with at least h citations each.