This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by fo...
Journal Article Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis Get access James R. Bettman, James ...
The study finds that framing, i.e., priming different decision criteria, influences evaluation outcomes for both expert and novice consumers when the alternatives are noncompara...
Two experiments were conducted to investigate the effect of prior beliefs and information format on consumers' assessment of the relationship between price and quality for four ...
h-index: Number of publications with at least h citations each.