Abstract
This article examines the effect of information presentation format on consumers' information acquisition strategies. Consumers' acquisition patterns are strongly affected by format. Information is processed in the fashion which is easiest given the display used. This implies that studies of the properties of consumer tasks are needed, and that information must be presented to consumers in formats which facilitate processing.
Keywords
Presentation (obstetrics)Consumer informationComputer scienceInformation processingAdvertisingBusinessPsychologyCognitive psychology
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Publication Info
- Year
- 1977
- Type
- article
- Volume
- 3
- Issue
- 4
- Pages
- 233-233
- Citations
- 432
- Access
- Closed
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Cite This
James R. Bettman,
Pradeep Kakkar
(1977).
Effects of Information Presentation Format on Consumer Information Acquisition Strategies.
Journal of Consumer Research
, 3
(4)
, 233-233.
https://doi.org/10.1086/208672
Identifiers
- DOI
- 10.1086/208672