The Theory of Reasoned Action Applied to Coupon Usage

Terence A. Shimp; Alican Kavas

doi:10.1086/209015

Abstract

Journal Article The Theory of Reasoned Action Applied to Coupon Usage Get access Terence A. Shimp, Terence A. Shimp Search for other works by this author on: Oxford Academic PubMed Google Scholar Alican Kavas Alican Kavas Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 11, Issue 3, December 1984, Pages 795–809, https://doi.org/10.1086/209015 Published: 01 December 1984 Article history Received: 01 August 1982 Revision received: 01 July 1984 Published: 01 December 1984

Keywords

CouponTheory of reasoned actionAction (physics)AdvertisingPsychologySocial psychologyBusiness

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Publication Info

Year: 1984
Type: article
Volume: 11
Issue: 3
Pages: 795-795
Citations: 650
Access: Closed

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APA Style

                            
                                    Terence A. Shimp, 
                                
                                    Alican Kavas
                                
                            (1984). 
                            The Theory of Reasoned Action Applied to Coupon Usage. 
                            Journal of Consumer Research
                            , 11
                            (3)
                            , 795-795.
                            https://doi.org/10.1086/209015

Identifiers

DOI: 10.1086/209015