The Theory of Reasoned Action Applied to Coupon Usage
Journal Article The Theory of Reasoned Action Applied to Coupon Usage Get access Terence A. Shimp, Terence A. Shimp Search for other works by this author on: Oxford Academic Pub...
Publications
2 shownDeceptive and Nondeceptive Consequences of Evaluative Advertising
Evaluative verbal content represents those advertising claims which refer to intangible product attributes or benefits. Theoretical arguments and empirical evidence indicate tha...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 716
- Institution
- University of South Carolina
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Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.