Deceptive and Nondeceptive Consequences of Evaluative Advertising
Evaluative verbal content represents those advertising claims which refer to intangible product attributes or benefits. Theoretical arguments and empirical evidence indicate tha...
Publications
1 shownFrequent Co-Authors
Researcher Info
- h-index
- 1
- Publications
- 1
- Citations
- 66
- Institution
- University of Wisconsin–Madison
External Links
Impact Metrics
h-index
1
h-index: Number of publications with at least h citations each.