The problem of serial order in behavior

The Relationship between Prior Brand Knowledge and Information Acquisition Order

Journal Article The Relationship Between Prior Brand Knowledge and Information Acquisition Order Get access Itamar Simonson, Itamar Simonson Search for other works by this autho...

Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

Journal Article Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects Get access Gary M. Erickson, Gary M. Erickson Search for other works by this au...

Method and theory in the study of avoidance.

Two-factor theories of avoidance were conceived to explain responding in avoidance procedures that closely resemble the Pavlovian paradigm in superficial features, although diff...

Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example

Purpose – Despite the increasing use of formative measurement models in literature, little is known about potential consequences for substantive theory testing. Against this bac...

Personal control over aversive stimuli and its relationship to stress.