Publications
2 shownUsing Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example
Purpose – Despite the increasing use of formative measurement models in literature, little is known about potential consequences for substantive theory testing. Against this bac...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 1,418
- Institution
- University of Vienna
External Links
Identifiers
- ORCID
- 0000-0001-9879-9962
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.