Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
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5,642 publications
Mathematical model for studying genetic variation in terms of restriction endonucleases.
A mathematical model for the evolutionary change of restriction sites in mitochondrial DNA is developed. Formulas based on this model are presented for estimating the number of ...
Challenges for Rechargeable Li Batteries
The challenges for further development of Li rechargeable batteries for electric vehicles are reviewed. Most important is safety, which requires development of a nonflammable el...
Singular Integrals and Differentiability Properties of Functions.
Singular integrals are among the most interesting and important objects of study in analysis, one of the three main branches of mathematics. They deal with real and complex numb...
IOP Conference Series: Materials Science and Engineering
International Nuclear Science, Technology and Engineering Conference 2021 (iNuSTEC2021) “Nuclear Science and Technology for Socio-economic Development” Universiti Teknologi Mala...
Posttraumatic Stress Disorder in the National Comorbidity Survey
Posttraumatic stress disorder is more prevalent than previously believed, and is often persistent. Progress in estimating age-at-onset distributions, cohort effects, and the con...
Optimization and Nonsmooth Analysis
1. Introduction and Preview 2. Generalized Gradients 3. Differential Inclusions 4. The Calculus of Variations 5. Optimal Control 6. Mathematical Programming 7. Topics in Analysis.
Design and validation of a histological scoring system for nonalcoholic fatty liver disease†
Nonalcoholic fatty liver disease (NAFLD) is characterized by hepatic steatosis in the absence of a history of significant alcohol use or other known liver disease. Nonalcoholic ...
Jalview Version 2—a multiple sequence alignment editor and analysis workbench
Abstract Summary: Jalview Version 2 is a system for interactive WYSIWYG editing, analysis and annotation of multiple sequence alignments. Core features include keyboard and mous...
Digital Natives, Digital Immigrants Part 1
The main purpose of this project is to develop mathematical competences through interactive educational environments of multi-device access in the ninth grade students of the In...
Ad-hoc on-demand distance vector routing
An ad-hoc network is the cooperative engagement of acollection of mobile nodes without the required intervention of any centralizedaccess point or existing infrastructure. In th...