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Abstract

\n Contains fulltext :\n 82505.pdf (Publisher’s version ) (Closed access)\n

Keywords

Partial least squares regressionPath analysis (statistics)Status quoPsycINFOInternational marketingMarketing researchPath (computing)PsychologyComputer scienceMarketingStatisticsMathematicsPolitical scienceMEDLINEBusiness

Affiliated Institutions

Radboud University Nijmegen NL

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Publication Info

Year: 2009
Type: book-chapter
Citations: 10324
Access: Closed

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APA Style

                            
                                    Jörg Henseler, 
                                
                                    Christian M. Ringle, 
                                
                                    Rudolf R. Sinkovics
                                
                            (2009). 
                            . 
                            Research Portal (King's College London)
                            
                            .
                            https://doi.org/10.1108/s1474-7979(2009)0000020014

Identifiers

DOI: 10.1108/s1474-7979(2009)0000020014