Keywords
Related Publications
A Gap Analysis of Professional Service Quality
Providers of professional services recently have awakened to consumer challenges, competition, and the realities of marketing. With these changes, a related and equally importan...
A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction
Many service organizations have embraced relationship marketing with its focus on maximizing customer lifetime value. Recently, there has been considerable controversy about whe...
The Behavioral Consequences of Service Quality
If service quality relates to retention of customers at the aggregate level, as other research has indicated, then evidence of its impact on customers' behavioral responses shou...
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
This paper describes the development of a 22-item instrument (called SERVQUAL) for assessing customer perceptions of service quality in service and retailing organizations. Afte...
Customer Switching Behavior in Service Industries: An Exploratory Study
Customer switching behavior damages market share and profitability of service firms yet has remained virtually unexplored in the marketing literature. The author reports results...
Publication Info
- Year
- 1997
- Type
- article
- Volume
- 25
- Issue
- 1
- Pages
- 4-17
- Citations
- 386
- Access
- Closed
External Links
Social Impact
Social media, news, blog, policy document mentions
Citation Metrics
Cite This
Identifiers
- DOI
- 10.1007/bf02894505