Keywords
Influencer marketingOpinion leadershipContext (archaeology)PsychologyOriginalityPersonalitySocial psychologySocial mediaAdvertisingPublic relationsBusinessMarketingPolitical scienceCreativity
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Publication Info
- Year
- 2018
- Type
- article
- Volume
- 117
- Pages
- 510-519
- Citations
- 1113
- Access
- Closed
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Cite This
Luis V. Casaló,
Carlos Flavián,
Sergio Ibáñez‐Sánchez
(2018).
Influencers on Instagram: Antecedents and consequences of opinion leadership.
Journal of Business Research
, 117
, 510-519.
https://doi.org/10.1016/j.jbusres.2018.07.005
Identifiers
- DOI
- 10.1016/j.jbusres.2018.07.005