Keywords
Influencer marketingHomophilyCredibilityAttractivenessBeautyPhysical attractivenessAdvertisingPersuasionSource credibilityPsychologySocial psychologySocial network (sociolinguistics)Social mediaMarketingBusinessRelationship marketingPolitical science
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Publication Info
- Year
- 2019
- Type
- article
- Volume
- 53
- Pages
- 101742-101742
- Citations
- 1276
- Access
- Closed
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Cite This
Karina Sokolova,
Hajer Kéfi
(2019).
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions.
Journal of Retailing and Consumer Services
, 53
, 101742-101742.
https://doi.org/10.1016/j.jretconser.2019.01.011
Identifiers
- DOI
- 10.1016/j.jretconser.2019.01.011