Publications
2 shownA bibliometric retrospection of marketing from the lens of psychology: Insights from <i>Psychology & Marketing</i>
Abstract The contribution of psychology to marketing has been significant and invaluable. No discipline has benefitted from another as much as marketing from psychology. To gain...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 1,100
- Institution
- Malaviya National Institute of Technology Jaipur
External Links
Identifiers
- ORCID
- 0000-0001-6180-0499
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.