Abstract
The role of direct versus indirect experience in the attitude-behavior consistency issue is reviewed. Using a new communications model, the authors extend the direct/indirect experience paradigm to...
Keywords
Consistency (knowledge bases)Product (mathematics)PsychologyAdvertisingAttitudeMarketingSocial psychologyComputer scienceBusinessMathematicsArtificial intelligence
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Publication Info
- Year
- 1983
- Type
- article
- Volume
- 20
- Issue
- 3
- Pages
- 257-257
- Citations
- 464
- Access
- Closed
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Cite This
Robert E. Smith,
William R. Swinyard
(1983).
Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising.
Journal of Marketing Research
, 20
(3)
, 257-257.
https://doi.org/10.2307/3151829
Identifiers
- DOI
- 10.2307/3151829