William R. Swinyard - Researcher Profile

Publications

2 shown

Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising

Robert E. Smith , William R. Swinyard

The role of direct versus indirect experience in the attitude-behavior consistency issue is reviewed. Using a new communications model, the authors extend the direct/indirect ex...

1983 Journal of Marketing Research 464 citations

Cognitive Response to Advertising and Trial: Belief Strength, Belief Confidence and Product Curiosity

Robert E. Smith , William R. Swinyard

Abstract Abstract This paper presents conceptual and empirical evidence regarding consumers' cognitive responses to advertising and trial for a low-cost/risk product. Three dime...

1988 Journal of Advertising 230 citations

Frequent Co-Authors

Robert E. Smith

Indiana University Bloomington

Researcher Info

h-index: 2
Publications: 2
Citations: 694

External Links

Google Scholar

Impact Metrics

h-index 2

h-index: Number of publications with at least h citations each.