Abstract
This paper defines hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience. After delineating these concepts, their theoretical antecedents are traced, followed by a discussion of differences between the traditional and hedonic views, methodological implications of the latter approach, and behavioral propositions in four substantive areas relevant to hedonic consumption—mental constructs, product classes, product usage and individual differences. Conclusions concern the usefulness of the hedonic perspective in supplementing and extending marketing research on consumer behavior.
Keywords
Consumption (sociology)Perspective (graphical)Product (mathematics)EmotiveConsumer behaviourMarketingPsychologyFantasyBusinessComputer scienceSociologySocial scienceMathematics
Affiliated Institutions
Related Publications
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an inc...
Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction
This article examines the underlying dimensionality of three aspects of the post-consumption experience—product evaluation, product-elicited affect, and product satisfaction. In...
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived va...
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived va...
Further evolving the new dominant logic of marketing: from services to the social construction of markets
This work calls for a paradigmatic shift from marketing techniques and concepts to markets as a social construction. Our argument is composed of six facets: (1) revisioning the ...
Publication Info
- Year
- 1982
- Type
- article
- Volume
- 46
- Issue
- 3
- Pages
- 92-101
- Citations
- 4333
- Access
- Closed
External Links
Social Impact
Altmetric
PlumX Metrics
Social media, news, blog, policy document mentions
Citation Metrics
4333
OpenAlex
Cite This
Elizabeth C. Hirschman,
Morris B. Holbrook
(1982).
Hedonic Consumption: Emerging Concepts, Methods and Propositions.
Journal of Marketing
, 46
(3)
, 92-101.
https://doi.org/10.1177/002224298204600314
Identifiers
- DOI
- 10.1177/002224298204600314