Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
The author presents a conceptual model of brand equity from the perspective of the individual consumer. Customer-based brand equity is defined as the differential effect of bran...
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1,001 publications
The control of the false discovery rate in multiple testing under dependency
Benjamini and Hochberg suggest that the false discovery rate may\nbe the appropriate error rate to control in many applied multiple testing\nproblems. A simple procedure was giv...
An application-specific protocol architecture for wireless microsensor networks
Networking together hundreds or thousands of cheap microsensor nodes allows users to accurately monitor a remote environment by intelligently combining the data from the individ...
Singular Integrals and Differentiability Properties of Functions.
Singular integrals are among the most interesting and important objects of study in analysis, one of the three main branches of mathematics. They deal with real and complex numb...
Amyloid Oligomers Exacerbate Tau Pathology in a Mouse Model of Tauopathy
<b><i>Background:</i></b> We aimed to investigate the influence of oligomeric forms of β-amyloid (Aβ) and the influence of the duration of exposure on th...
Handbook of Physiology.
This is the first volume of the proposed many-sectioned "Handbook" in which the American Physiological Society intends to present comprehensively the entire field of physiology....
VI. The phenomena of rupture and flow in solids
In the course of an investigation of the effect of surface scratches on the mechanical strength of solids, some general conclusions were reached which appear to have a direct be...
Minimal information for studies of extracellular vesicles 2018 (MISEV2018): a position statement of the International Society for Extracellular Vesicles and update of the MISEV2014 guidelines
ABSTRACT The last decade has seen a sharp increase in the number of scientific publications describing physiological and pathological functions of extracellular vesicles (EVs), ...
Posttraumatic Stress Disorder in the National Comorbidity Survey
Posttraumatic stress disorder is more prevalent than previously believed, and is often persistent. Progress in estimating age-at-onset distributions, cohort effects, and the con...
Ad-hoc on-demand distance vector routing
An ad-hoc network is the cooperative engagement of acollection of mobile nodes without the required intervention of any centralizedaccess point or existing infrastructure. In th...
The 2021 WHO Classification of Tumors of the Central Nervous System: a summary
Abstract The fifth edition of the WHO Classification of Tumors of the Central Nervous System (CNS), published in 2021, is the sixth version of the international standard for the...