Keywords

MarketingMarketing researchQualitative marketing researchQualitative researchBusinessQuantitative marketing researchSociologyBusiness marketingSocial science

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Publication Info

Year
1976
Type
article
Volume
13
Issue
4
Pages
449-449
Citations
129
Access
Closed

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Cite This

Linda Trenholm, Danny H. Bellenger, Kenneth L. Bernhardt et al. (1976). Qualitative Research in Marketing. Journal of Marketing Research , 13 (4) , 449-449. https://doi.org/10.2307/3151045

Identifiers

DOI
10.2307/3151045