“Paradigms Lost”: On Theory and Method in Research in Marketing
Only recently have marketing scientists become concerned with issues in the philosophy of science. This paper points to one neglected area—the implications of a theoretical trad...
Publications
2 shownRelationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include mark...
Frequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 4,460
- Institution
- Dartmouth College
External Links
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.