Abstract
The authors investigate the role of trust between knowledge users and knowledge providers. The kind of knowledge of special concern is formal market research. Users include marketing and nonmarketi...
Keywords
BusinessDynamics (music)MarketingKnowledge managementPsychologyComputer science
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Publication Info
- Year
- 1992
- Type
- article
- Volume
- 29
- Issue
- 3
- Pages
- 314-314
- Citations
- 3835
- Access
- Closed
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Cite This
Christine Moorman,
Gerald Zaltman,
Rohit Deshpandé
(1992).
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations.
Journal of Marketing Research
, 29
(3)
, 314-314.
https://doi.org/10.2307/3172742
Identifiers
- DOI
- 10.2307/3172742