Abstract
Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary.
Keywords
Related Publications
Theories of the Policy Process
Since the first edition published in 1999 with editor Paul Sabatier, Theories of the Policy Process has served as the quintessential gateway to the field of policy process resea...
“Paradigms Lost”: On Theory and Method in Research in Marketing
Only recently have marketing scientists become concerned with issues in the philosophy of science. This paper points to one neglected area—the implications of a theoretical trad...
Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship
Borrowing concepts from both services and industrial marketing, this paper examines the advertising agency-client relationship, revealing that active relationship management tod...
Growth strategies for service firms
Abstract Two characteristics of services—intangibility of the offering and simultaneity of production and consumption—have important implications for strategic planning. Four of...
Engineering BioBrick vectors from BioBrick parts
We extended the principles of part reuse and standardization to BioBrick vectors. As a result, myriad new BioBrick vectors can be readily produced from all existing and newly de...
Publication Info
- Year
- 2023
- Type
- preprint
- Citations
- 3811
- Access
- Closed
External Links
Social Impact
Social media, news, blog, policy document mentions
Citation Metrics
Cite This
Identifiers
- DOI
- 10.31237/osf.io/prx39