Richard F. Beltramini

Arizona State University

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Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship

Richard F. Beltramini , Dennis A. Pitta

Borrowing concepts from both services and industrial marketing, this paper examines the advertising agency-client relationship, revealing that active relationship management tod...

1991 International Journal of Advertising 35 citations

Frequent Co-Authors

Dennis A. Pitta

University of Baltimore

Researcher Info

h-index: 1
Publications: 1
Citations: 35
Institution: Arizona State University

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h-index 1

h-index: Number of publications with at least h citations each.