Growth strategies for service firms
Abstract Two characteristics of services—intangibility of the offering and simultaneity of production and consumption—have important implications for strategic planning. Four of...
Publications
2 shownFrequent Co-Authors
Researcher Info
- h-index
- 2
- Publications
- 2
- Citations
- 3,278
- Institution
- University of California, Berkeley
External Links
Impact Metrics
h-index
2
h-index: Number of publications with at least h citations each.