Keywords
Point of saleAdvertisingPerceptionPoint (geometry)BusinessMarketingPsychologyComputer scienceWorld Wide WebMathematics
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Publication Info
- Year
- 1986
- Type
- book
- Citations
- 72
- Access
- Closed
External Links
Citation Metrics
72
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Cite This
Peter R. Dickson,
Alan G. Sawyer
(1986).
Point-of-purchase behavior and price perceptions of supermarket shoppers.
Marketing Science Institute eBooks
.